Crystal Clear Tint
Spending $2,000/mo on ads with no tracking, no ROI data.
3x
Lead volume increase
#1
Google Maps ranking
$22K/mo
Revenue added
55%
Ad spend reduction
The Situation
Crystal Clear Tint was spending $2,000 every month on Google Ads managed by a general marketing agency. The agency sent them a monthly PDF report full of impressions and click counts — but Sandra, the owner, had no idea which clicks turned into actual paying customers. She suspected most of her budget was being wasted on irrelevant searches, but couldn't prove it. Her Google Maps listing was stuck at position #7, and her cost per lead was somewhere north of $80.
The Strategy
- 1
Audited their existing Google Ads account — found 62% of spend was going to non-converting keywords like "window tint removal" and "how to tint windows"
- 2
Rebuilt the campaign from scratch with 31 tint-specific keywords, proper match types, and aggressive negative keyword lists
- 3
Reduced monthly ad spend from $2,000 to $900 while tripling conversion volume
- 4
Implemented call tracking and form tracking so every lead source was visible in a live dashboard
- 5
Ran a 90-day Google Maps optimization campaign — photos, Q&A, citation cleanup, and review velocity push
Timeline
Full account audit revealed massive waste. Paused 14 underperforming ad groups. Built new campaign structure with tint-specific ad copy.
New campaigns launched at $900/mo (down from $2,000). Lead volume increased immediately. Installed call tracking to attribute every lead to a source.
Google Maps position climbed from #7 to #1 for "ceramic tint Phoenix". Organic leads started flowing. Revenue stabilized at $22K/month in new business.
“I was paying twice as much for a quarter of the results. The first thing Tint Marketing Pro did was show me exactly where my money was going — and 62% of it was being wasted. They cut my spend in half and tripled my leads. Now I can see every single lead source in a dashboard. I'll never work with a generic agency again.”
Sandra R., Owner
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